Saturday, March 21, 2009

How to keep price conscience customers!

Customers are only interested in one thing when they call to learn about your company. It is the value that they will receive from their hard-earned money.

Window cleaning is a service business, but many people view it as a commodity business. That's because to them it is a commodity business. Some people will prefer to pay more for the comfort of having a company that will provide excellent service from top to bottom, but still others will not.

So if you sense that a person is price-conscience and wants to save some money on a window washing service, give them options. Tell them that your pricing system is based on experience for how long it takes to perform the service, but if they want to help speed that up, there are a few things that they can do.

I once scheduled a price-conscience customer to a job that I wouldn't have because I gave him the option of removing his own screens before I got there (with the agreement that he would put them back). I gave him a discounted rate for the service because there were now no screens on the home (which saved me about an hour on his particular home) and he saved about an hour worth of my wages. He was thankful that I was willing to work with his budget, and I was glad that I didn't have to take any screens off.

Even though I consider it highly important that a customer receives the total service experience; he wanted to do some of the work himself. So keep this in mind when selling your services: "It's only important if the customer thinks it is important."

5 tips list

Here's a very comprehensive list for almost everything small business that you could imagine.
I'll call it the 5 tips list...


5 tips list for small businesses

Go check it out

Free Window Cleaning Tips

If you are starting a window cleaning business, you ought to take a look at some valuable resources that will help cut your learning curve. There are many available online, but one in particular is FreeWindowCleaningTips.com

Check it out here: Window Cleaning Free window cleaning tips, videos, ebooks, supplies, business kit, and glass industry resources.

Confirm your appointments...

Have you ever scheduled an appointment to meet somebody and you were the only one who showed up? It happens to the best of us, so don't take it personal. People are busy, and they forget to write things down on a schedule. Some people have too many schedules for their own good.

One simple way to decrease the number of times that you show up to stare at your own shadow is to make a reminder call. This is just to confirm your appointment for such a date. It works best when it is done 1-3 days in advance.

This simple call gives you confidence that they aren't going to forget about you, and it assures them that you aren't a flaky window washer. It's a good way to build some trust before the first window is ever cleaned...

Los Angeles Window Cleaning and Washing

Friday, March 20, 2009

Network for success

When I first started my window cleaning company, I was smart enough to do a couple things correctly. I interviewed as many people in my industry that were willing to talk to me. I would find the numbers of different window cleaning companies and just start calling. Little did I know what a great impact it would have on my learning curve.

Over time, I began to receive call-backs from these window cleaners who had a customer that they couldn't get to in a short-time period, and they asked if I would be willing to do the job for their client. Why me? I guess because I made a good impression on them, or maybe they just didn't know who else to call possibly. But either way, I was beginning to see my schedule fill up when it otherwise wouldn't have.

Receiving window cleaning jobs from these mentors of mine was just one of the many benefits that I received. The other, which is harder to place a value on, is the knowledge and advice that I received from them for free. This advice was worth much more than a few window cleaning jobs. So before you head on your way today at full-speed, take some time to consult a few professionals in your particular industry. You may be surprised how much people are willing to help out or share how much they know.

Special thanks to my business mentors who have helped me so much over the past year or two. Brian - Prestige Window Cleaning, Joel - See Thru Window Cleaning, Chris from Fullerton, and obviously the most important one, my dad- First Rate Building Maintenance.

Wednesday, March 18, 2009

Improve your small business management...

If you haven't been staying in touch with everything that Google has been doing, then it's time to get caught up to speed. Whether for business or personal use, Google has so many free applications that can make our lives easier.

One of the Google Applications that my window and pressure washing company is currently incorporating is the calendar. I am very fortunate because I have a friend who does a lot of canvassing and selling for my business, and we have tried several methods of keeping our calendars in-sync, which is very time-consuming due to double-entries. Also, I have a habit of forgetting to write down appointments that my wife sets for me. Well, now she can add an appointment to my calendar from anywhere that she has an internet connection (which is scary because the web travels with her everywhere thanks to the iphone).

Well, now we can keep organized thanks to Google. Their calendar allows you to share your calendar with other people, and they can reciprocate it by syncing their calendar with yours. Also, you can edit the settings of these calendars so that a friend can add or delete an appointment on your calendar, or you can downgrade the authority settings so that they can simply view what's on your schedule.

Best of all, if you have a PC running a current Windows OS and you use MS Outlook to stay organized, you can sync that calendar with your Google Calendar. The only downside is that they are not caught up to speed on the mac platform, so if you use MS Entourage (the outlook equivalent) it does not sync two ways. But with a little time, I bet they'll have this all squared away.

Check it out at Google's Calendar Application

Monday, July 7, 2008

Don't waste your weekend.

Hi Homeowners.

We all have the natural inclination to want to do things ourselves. But be careful of carrying this attitude into your home maintenance projects, especially window cleaning. Don't waste your whole weekend trying to clean your own windows just cause you want to save a few bucks, especially if you don't know what you're doing. You'll probably end up leaving all kinds of streaks, getting mad and angry; or worse yet, you can even get hurt!

Call us for a free and easy estimate because you probably don't know how affordable a professional window cleaning service can be...

Window cleaning is one task that you probably should leave to the company with experience and insurance. With our $2,000,000 insurance policy, which we have yet to use, you can relax and have peace of mind that you invited a reputable company over to your beautiful home.

Also, you can take peace of mind knowing that we offer 4 powerful guarantees!

1) 100% Customer Satisfaction Guarantee! Period.

2) Low-Price Guarantee. We match any price from another reputable window cleaning company.

3) A Rain Guarantee for every season.

4) Professional Workmanship Guarantee. We use the best tools in the industry, we show up on time, and we treat you and your home with the respect you deserve.

For more info, check us out online at Window Cleaning in Orange County and Los Angeles, CA