Wednesday, March 25, 2009

From Weekend Warrior to Window Cleaning Coach

Back in the early 90’s, Andy Engstrom was operating a pallet jack in a warehouse for $16/hour. He was getting by and doing alright, but his life would soon hit a turning point. It came when his best friend, Jaime Leon, showed him how easy it was to walk into a neighborhood, sell a window cleaning job, and get paid. By the time of his first sale, Andy hadn’t even learned how to properly use the window cleaning tools that he was borrowing from his friend Jaime. These “Weekend Warriors” soon began operating a window cleaning business under the name, “2 Dudes Window Washing” in Anchorage, Alaska. It wasn’t before long that Andy launched “Capital City Windows” which has been serving Juneau, Alaska since 1998.

One of the driving forces behind Andy’s decision to become a professional window cleaner was to enable him to have more time to do things he loved, such as recording music. “My favorite thing about the industry is that it's an occupation that enables you to better the quality of life for your customers. It's like giving a bouquet of roses or a box of chocolates to someone... Everyone loves to have their windows professionally cleaned, and I'm happy to provide that service for them.”

Unlike many of us, who pull our hair out during the slower winter months, Andy has learned to embrace the slow-time and spend it catching up on life. And when it comes to the tools of the trade, Andy’s company uses the best of the best. He has tried nearly every window cleaning product or tool, partly from personal interest and partly out of the necessity since he has so many subscribers to his popular window cleaning newsletter.

As far as advice goes, Andy has as much to give to the industry as anybody out there. Although he is saving most of his advice for his instructional books, he didn’t leave us empty handed. He recommends a few good reads like "The Tough Minded Optimist" by Norman Vincent Peale. Another good one is "Multiple Streams of Income" by Robert Allen.

Lastly, Andy says, “It doesn't matter what you do in life... You determine the outcome of your life and you determine your own level of success. If you want to succeed, you've got to have a dream. Your dream is going to get you up day after day. Also, you don't have to reinvent the wheel. Follow the pattern of successful people who have done what you want to accomplish.

DREAM BIG

WORK HARD

PERSIST

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Each week we are going to take a close look at a different window cleaning company. If you would like to be next to share your story or just have some helpful advice for your fellow window cleaners, please email kcpowerclean@gmail.com and tell me you want to help out.

Subscribe to our blog so that you don't miss the next company profile.
Thanks Andy for your time, energy, and valuable input.

Sunday, March 22, 2009

A window cleaning business we can envy

Most start-up window cleaning owners don’t make it through their first winter before hanging up the squeegee and turning to a new line of work. Learning how to cope with a slow winter season can be very difficult, and those who make it year after year deserve a pat on the back.

Surviving the seasonal change is one thing, but thriving through it is another. That is the case with Chris Lambrinides’ New Jersey window cleaning service. In 2000, after deciding that he didn’t want to have to punch a clock, he decided to start All County Window Cleaning, now one of New York and New Jersey’s biggest window cleaning operations. Prior to his window cleaning adventure, Chris worked as a golf cart and newspaper delivery boy. He also worked construction, hardware, sales, telemarketing, and a grocery store clerk. Then he decided to take control of his future.

Now All County now has a large fleet of Toyota Tacomas that are equipped with the newest tools and plenty of water-fed-pole equipment to brighten your windows on any building up to 4 stories high. They also have a great staff of 55 people during the busy season who have all been thoroughly trained at the company’s facility.

One thing that Chris likes about the window cleaning industry is that “with a hundred dollars worth of supplies, you could drop me in any town in the US, and I can be up and running very quickly. It’s very easy to make a good living with a minimal investment.”

The business does have its challenges though, especially because the seasonality of the business makes things difficult from an operational standpoint. In order to keep things organized and streamlined, the company uses Service CEO’s business management software for their day-to-day operations.

Chris has a few books that he thinks entrepreneurs should invest some time into; those being Getting Things Done by Dave Allen and The Emyth Mastery by Michael Gerber.

When asked about his view of being a small business owner, he quoted a famous unknown quote, “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”

Here are a few tips that we can take from Chris

1) Find a balance of residential and store-front window cleaning can help your company fight off the change in demand for your services during the slower winter months.
2) Find good add-on services such as gutter whitening and rain flow instillation, which is All County’s favorite add-ons, to help when window cleaning is slow.
3) Invest in yourself by reading the best of the best.

Thanks Chris for sharing some of your insight with us.
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Each week we are going to take a close look at a different window cleaning company. If you would like to be next to share your story or just have some helpful advice for your fellow window cleaners, please email kcpowerclean@gmail.com and tell me you want to help out.

Subscribe to our blog so that you don't miss the next company profile.

Saturday, March 21, 2009

Start branding for your small business

Corporate giants spend millions of dollars on branding campaigns every year.

Why?

Because they work.

Customers aren't ready to buy when you want them to buy- they are ready to buy when they want to buy. Don't fight it, use it to your advantage. The trick is to learn how to become the "master of the moment." This is the moment when the customer decides that he/she is ready to purchase.

Who will come to mind in your industry when your potential customer decides that they are ready to buy. It won't be you unless you begin your branding campaign now.

Start by getting your company logo designed, and put it on everything that you can.
Sooner or later, people will begin to recognize it.

Our window cleaning company has our logo on our trucks, t-shirts, business cards, door hangers, fliers, and if you look below; we have a bumper sticker placed on all of our window cleaning buckets.

Bumper Sticker on bucket

So we can't spend millions or even thousands on a nation-wide branding campaign, but atleast we can assure our customers that we take our service seriously. This begins by looking professional and presenting a consistent image.

How to clean windows with a Tucker Pole

The Tucker Pole is a water-fed-pole that has a 1/4" water delivery system that runs inside the telescoping aluminum pole.

It works well only when pure or deionized water is being fed through the brush. There are certain techniques to ensure that you get better cleaning results with this pole, so don't let an unexperienced window cleaner tell you that you can't get good results with this system. Chances are they don't have one or never even used one...

There are many advantages to cleaning with this system that has been in Southern California for over 30 years. Here are just a few...

- It is safer because no ladders are needed.
- The windows stay cleaner longer:
... because no soap residue is left behind
... no static electricity that attracts dirt that comes from buffing out the edges of the glass
... the frames and sills get a thorough cleaning
... no streaks, no smudges, no smears- pure water dries spot free!
- It is often more cost-efficient than a nose-to-glass service because it can cut cleaning time in half.

Here is a pic of KC Power Clean using the Tucker Pole and Pure Water System to clean the windows at the Best Western Meridian in the city of Orange in California.

Golden Noodle

Laguna Niguel power washing service

Check out how clean this patio furniture came out for a customer in Laguna Niguel, CA.

We used our pressure washing system to wash the exterior of their house and also to clean their patio furniture.

And to think that they were going to throw this stuff away...

Patio Furniture Power Washing

Tile Roof Cleaning and Washing Service in Orange County, CA

If you need a roof cleaning service, make sure you hire a professional company who know how to properly perform this service.

A qualified and reputable roof cleaner will be able to clean your roof with less pressure than an inexperienced roof cleaner.

Using the right chemicals to loosen the mold, algae, and lichens is the first step to a clean roof...

Roof Cleaning Orange County, CA

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