Saturday, March 21, 2009

Start branding for your small business

Corporate giants spend millions of dollars on branding campaigns every year.

Why?

Because they work.

Customers aren't ready to buy when you want them to buy- they are ready to buy when they want to buy. Don't fight it, use it to your advantage. The trick is to learn how to become the "master of the moment." This is the moment when the customer decides that he/she is ready to purchase.

Who will come to mind in your industry when your potential customer decides that they are ready to buy. It won't be you unless you begin your branding campaign now.

Start by getting your company logo designed, and put it on everything that you can.
Sooner or later, people will begin to recognize it.

Our window cleaning company has our logo on our trucks, t-shirts, business cards, door hangers, fliers, and if you look below; we have a bumper sticker placed on all of our window cleaning buckets.

Bumper Sticker on bucket

So we can't spend millions or even thousands on a nation-wide branding campaign, but atleast we can assure our customers that we take our service seriously. This begins by looking professional and presenting a consistent image.

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